How can I apply conditional formatting for any dimension?

 I have seen that I can apply condition formatting only for number values (measures). Is there any way to apply conditional formatting on dimensions.
Example:
I have below json:

[{
  "name": "MR. X",
  "employeeID": "EMP22",
  "age": 24,
  "salary": 440000
},{
  "name": "MR. Y",
  "employeeID": "EMP23",
  "age": 32,
  "salary": 450300
}]

 From the above datasets I can apply conditional formatting on “age” and “salary” (i.e: already has been defined in webdatarocks). 
   Now my requirements is that , how can I apply same conditional formatting on “name” or “employeeID” values.
 
 
Thanks